August 2017
Island of Freedom
SZIGET
Advertiser Platform
126
Posts
1.4M
Total reach
292.5K
Engagements
Successfully delivered the brand message in 14 days to 1,357,500 users and generated more than 292,500 likes.
Campaign Objective
More than 1.000 programs happen during the weekly festival with more than 50 program venues, where not only the biggest headliners play, but the visitors can see and enjoy super fun circus, theatre, dance performances as well as street theatres popping up in any corner.
Influencer Tasks
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Tell their followers what programs and concerts do they expect the most and why is it special to be on the Island of Freedom
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Communicate the Sziget mobile app and the concerts do they attend
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show the other side of the festival besides the concerts
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use the hashtags: #szigetfestival #islandoffreedom
Result
Successfully delivered the brand message in 14 days to 1,357,500 users and generated more than 292,500 likes.
Deliverables
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Widen the spectrum of the programs - show the faces of the Island of Freedom
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Generating mobile app downloads
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Communicate the brand message: #Freedom
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Daily post on Sziget about the adventure
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Reach at least 1.000k users on Instagram
