July 2019 - December 2019

Predator Launch Campaign

Predator Energy Drink

Managed Service

Contents

2.2M

Total Reach

1.2M

Engagements

Successfully delivered the brand message to 2.2M users and generated more than 1,2M likes.

check

Campaign Objective

Involve hustlin' influencers between 18-35 years, who can make the most creative content with the highest quality

Make clear that Predator can give you the energy to work harder and achieve your goals

Emphasise in Predator's premium flavour & taste

Bring Brand Awareness & Highlight the character of the product

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Influencer Tasks

Raise awareness of Predator Energy Drink

Highlight the 3 main pillars of Predator Energy Drink (Courage - Hustle - Conquer)

Deliver the campaign hashtag #RuleYourKingdom

Introduce product in the greek market

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Result

Successfully delivered the brand message to 2.2M users and generated more than 1,2M likes.

check

Deliverables

Raise awareness of the Predator Energy Drink

Involve authentic lifestyle-focused influencers

Successfully included Predator in greek market as an appreciable competitor

Deliver successfully the brand message (courage - grind - conquer)

Reach at least 2,2M users and 1,2M likes on Instagram

Content Highlights

@fanis_labropoulos

@saskepticism

@mentefuerte_official

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